- A) Google Analytics
- B) the “Audience retention” tab in YouTube Analytics
- C) reports in AdWords
- D) the “Campaigns” tab in AdWords
- A) Increase each target group’s bid by 100%
- B) Add a call-to-action overlay
- C) Add exclusions to the campaign
- D) Run both an in-stream and an in-display version of the ad
- A) affinity audiences
- B) placement targeting
- C) reservation buying
- D) TrueView videos ads
- A) only on targeted affinity audiences
- B) only when targeted topics and affinity audiences match
- C) on targeted topics and affinity audiences
- D) only on targeted topics
- A) create a video ad campaign
- B) add a call-to-action (CTA) overlay to video ads
- C) add the keyword “video” to relevant campaigns
- D) bundle display ads for each target audience
- A) 1 minute, 30 seconds
- B) There isn’t a time limit
- C) 30 seconds
- D) 7 minutes
- A) YouTube search pages
- B) Specific channels
- C) The YouTube homepage
- D) Specific videos
- A) TrueView
- B) Masthead
- C) TV
- D) Reserve-bought
When is someone added to an advertiser’s video remarketing list?
- A) When she clicks the ad
- B) When she purchases something from the advertiser’s website
- C) When she views the ad for the second time
- D) When she views the ad
The initial remarketing list size for video campaigns includes users from the past:
- A) You can’t include visitors from past days
- B) 30 days
- C) 15 days
- D) 540 days
- A) A scrolling banner
- B) An animated GIF
- C) A card
- D) A blinking border
Which targeting methods can be used with TrueView ads?
- A) All of the listed answers are correct
- B) Remarketing
- C) Affinity and in-market audiences
- D) Topics
TrueView campaigns can help advertisers optimize for:
- A) conversions
- B) views and engagements
- C) clicks
- D) impressions
Frequency capping counts include:
- A) only impressions that led to clicks
- B) all impressions, including those that weren’t viewable
- C) all impressions appearing in an ad position of “1”
- D) only impressions that were viewable
Video advertising on YouTube lets you:
- A) use free video analytics
- B) use pay-per-report analytics and pay for click-through only
- C) pay a single monthly fee
- D) use pay-per-report analytics and pay a single monthly fee
Linking a YouTube channel to a Google+ page lets you:
- A) manage one channel from one Google account and let multiple people manage a channel
- B) manage one channel from one Google account
- C) manage multiple channels from one Google account
- D) manage multiple channels from one Google account and let multiple people manage a channel
Video remarketing is a way to optimize:
- A) conversions
- B) video campaigns
- C) cost-per-view (CPV) bidding strategies
- D) bidding strategies
Which can be done in YouTube Analytics?
- A) Check the conversion volume
- B) Check engagement reports
- C) Check the count of TrueView earned actions
- D) Create remarketing lists
What do earned actions measure?
- A) Earned views, earned comments, and earned likes
- B) Earned conversions
- C) Earned visits to the website and earned comments
- D) Earned visits to the website earned views, and earned comments
- A) YouTube Mastheads
- B) the Google Play Store
- C) Google search results and YouTube watch pages
- D) YouTube watch pages
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?- A) 0.2
- B) 0.11
- C) 0.09
- D) 0.02
How can an advertiser calculate the view rate of a video campaign?- A) By looking at the percentage of viewers who watched the video until the last quartile
- B) By dividing the number of views by the number of impressions
- C) By dividing the number of impressions by the number of clicks
- D) By dividing the number of clicks by the number of views
What are the targeting options for mastheads?- A) Affinity, remarketing, and topics
- B) Visitors to the YouTube homepage in a targeted country
- C) Affinity and remarketing
- D) Topics and remarketing
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?- A) The targeting options that were used
- B) Clickthrough rate (CTR) and cost-per-click (CPC)
- C) View rate and cost-per-click (CPC)
- D) View rate, cost-per-view (CPV), and follow-on views
True or False: You can use contextual targeting with videos.
- A) False
- B) True
TrueView Video Discovery ads run on:
- A) The Search Network and the Display Network
- B) The YouTube Network
- C) The Display Network
- D) YouTube video and search pages and the Display Network, home page, channel, watch page
True or False: Advertisers can set bids per ad format
- A) True
- B) False
- A) The Search Network and the Display Network
- B) The YouTube Network
- C) The Display Network
- D) YouTube video and search pages and the Display Network, home page, channel, watch page
The standard companion banner size for TrueView in-stream ads on YouTube is:
- A) 300×80
- B) 300×600
- C) 300×60
- D) 300×250
What’s needed for an advertiser to set up a video ad campaign?
- A) A budget for creating professional video ads
- B) A conversion rate of at least 5% on the Google Search Network
- C) A YouTube video
- D) A base AdWords budget in addition to pay-per-click costs
What does linking an AdWords account to a YouTube account allow an advertiser to do?
- A) Access additional video reporting metrics
- B) All of the listed answers are correct
- C) Create call-to-action (CTA) overlays
- D) Create a remarketing list
- A) There isn’t a time limit
- B) about 2 minutes
- C) less than 30 seconds
- D) more than 30 seconds
An advertiser can:
- A) remarket video ads from the Google Search Network on the Google Display Network
- B) target viewers who are watching competitors’ ads on YouTube
- C) optimize remarketing by raising bids on topics or channels that generate the greatest ad response
- D) combine an AdWords remarketing list with a video remarketing list
A viewer can skip watching a TrueView in-stream ad after:- A) 10 seconds
- B) 2 seconds
- C) 5 seconds
- D) 7 seconds
True or False: IP address exclusion is not available for TrueView campaigns- A) False
- B) True
- To run a TrueView video ad, the video must be uploaded to:
- A) any video hosting site
- B) YouTube, with the privacy settings changed to “Public” or “Unlisted”
- C) an advertiser’s website
- D) YouTube, with the privacy settings changed to “Private”
Which can’t be added to a TrueView video?
- A) A mobile app promo
- B) A ticker tape
- C) A companion banner
- D) A call-to-action overlay
- A) Android only
- B) Both mobile and tablets
- C) Mobile only
- D) Tablets only
- A) searched on YouTube for videos about products like hers
- B) set up multiple YouTube accounts
- C) posted videos on YouTube that mention her products
- D) subscribed to or unsubscribed from her YouTube channel
- A) All of the listed answers are correct
- B) Provide clear next steps so customers can take action
- C) Deliver the most important message early in the video
- D) All a call-to-action (CTA) overlay
If your client wants to pay only when someone views an ad, you should use:
- A) YouTube homepage ads
- B) Text ads
- C) Viewable cost-per-thousand-impressions (vCPM) bidding
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
- A) True
- B) False
TrueView in-stream ads and Video Discovery ads appear, respectively:
- A) before videos and as clickable thumbnails
- B) as clickable thumbnails and before videos
- C) to the left and right of videos
- D) at the top and bottom of videos
- A) 1 business day
- B) Video ads are instantly eligible to show on YouTube and the Display Network
- C) 2 hours
- A) Create a reservation campaign in AdWords
- B) Contact a Google sales representative
- C) Create a standard video campaign
- D) Enter specifications on the “Reservation” tab
- A) Monitoring audience retention metrics with YouTube Analytics
- B) Setting a lower cost-per-view (CPV) bid at the target group level
- C) Lowering bidding levels
- D) Setting a frequency cap
are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
- A) Companion banners
- B) TrueView Video Discovery ads
- C) YouTube Mastheads
- D) Companion Mastheads
- A) Add a frequency cap
- B) All of the listed answers are correct
- C) Include a strong call-to-action so the viewer knows what to do
- D) Use at least 3 types of targeting to find out which performs best
- A) All of the listed answers are correct
- B) On TrueView Video discovery ads
- C) On videos on your channel
- D) On embedded videos
Why is average view frequency important to measure?
- A) It lets you continually track conversions
- B) It tells you how many people are viewing the ad
- C) It shows you how engaged people are with the ad
- D) It shows how often the average person sees or interacts with the ad
- A) All of the listed answers are correct
- B) counts as a view even if the person hasn’t watched 30 seconds of the ad
- C) can direct to a YouTube channel
- D) can direct to an external URL
An advertiser is charged for viewing a TrueView Discovery ad when someone:
- A) watches the entire ad
- B) watches a TrueView in-stream ad after watching a TrueView in- display ad
- C) clicks and views the first frame of the video
- D) shares the ad
Call-to-action (CTA) overlays are compatible with:
- A) TrueView in-stream ads only
- B) TrueView in-display ads only
- C) TrueView in-display ads that are at least 30 seconds long
- D) any TrueView ad format
- A) False
- B) True
- A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
- B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
- C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
- D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
- A) Rich Media Custom Mastheads
- B) Video Mastheads
- C) Rich Media Layouts Mastheads
- D) Video Media Layout Mastheads
- A) By using YouTube Analytics
- B) By using Google Analytics
- C) You can’t measure conversions with the in-stream format
- D) By creating an AdWords conversion tracking code
- A) Impressions
- B) A flat daily fee
- C) Impressions and clicks
- D) Clicks
- A) YouTube only
- B) YouTube and the Display Network
- C) The Display Network and video partner sites and apps
- D) YouTube and video partner sites and apps
- A) sign in to YouTube
- B) watch, comment on, like, or share the advertiser’s YouTube video
- C) watch, comment on, like, or share a competitor’s YouTube video
targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
- A) Topic
- B) Interest
- C) Contextual
- D) Placement
- A)True
- B) False
- A) True
- B) False
- A) A website on the Display Network
- B) A specific YouTube video
- C) All of the listed answers are correct
- D) A YouTube channel
- A) All of the listed answers are correct
- B) People who watched certain videos on the advertiser’s YouTube channel
- C) People who skipped the advertiser’s TrueView in-stream ads
- D) People who clicked the +1 button on the advertiser’s Google+ page
- A) VideoPlus ads
- B) TrueView and VideoPlus ads
- C) Homepage expandable Masthead ads
- D) Lightbox ads and TrueView video discovery ads
- A) True
- B) False
- A) Rotate evenly
- B) Optimize for clicks
- C) Optimize for conversions
- D) Optimize for views
- A) Specific YouTube channels
- B) All of the listed answers are correct
- C) Websites on the Display Network
- D) Specific YouTube videos
TrueView video discovery ads run on
- YouTube vid.s and search results, and the Display Net.vork
- Google TV, C.gle search results, and the Display Network
- YouTube mobile homepage, channels, watch pages, and search results
- YouTube watch pages and Masthead ads, a. Google search results
- True
- False
- Almost 15%
- More than 50%
- Almost 25%
- More than 75%
TrueView video campaigns can include
- other video fonnals
- videos uploaded directly to VouTube
- images
- text
- engages with the ad, .example, by clicking a call to action
- watches or skips the ad
- lands on the YouTube page where the ad is running
- watches the ad for a second time
- A) Cost-per-click (CPC) bidding
- B) Cart-per-tbousand-impressions (CPM) bidding
- C)Cost-perview (CPA bidding
- 0) Cost-per-acquisition (CPA) bidding
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