Why can’t Ellen see any benchmark data for her new Shopping campaign?
Google Merchant center is used to:
To help with your campaign strategy, you can use custom labels to:
Merchants use Google Merchant Center for which purpose?
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?
A) Remove products from your product data
B) Remove the related search terms from your product titles in your product data
C) Put shorter description in your product data
D) Add negative keywords to your campaign or ad group
What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the products the company sells?
When optimizing the title attribute for her new line of bicycles, Matilda should include:
In order to offer products in different countries, you should:
A) Always set prices in USD
B) Use one feed for all products
C) Use the same landing pages globally
D) List the products in the local language
To subdivide products in Shopping campaigns using your own set product structure, you should use:
A) AdWords labels
B) Starred items
C) Multiple data feeds
D) Custom labels
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
- She is already outbidding her competitors
- She doesn’t have enough products in the campaign to compare to others
- There aren’t enough comparable products from other advertisers
- Her campaign has reached its daily budget limit
Google Merchant center is used to:
- Manage bidding for Shopping campaigns
- Monitor the performance of Shopping campaigns
- Submit product information
- Host website images
To help with your campaign strategy, you can use custom labels to:
- organize products by specific attributes
- increase your product’s discoverability
- discover your best-selling products
- create a list of new keywords for your products
Merchants use Google Merchant Center for which purpose?
- Upload product data through feeds or an API
- Set campaign priorityWhen optimizing the title attribute for her new line of bicycles, Matilda should include:
- Set mobile bids on specific products
- Manage Shopping campaign bids
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?
- Add the terrns as negative keywords
- Increase your bids tor more relevant keywords
- Adjust your product.. feed to include irrelevant tenns
- Increase your Quality Score by including irrelevant terms in as content
A) Remove products from your product data
B) Remove the related search terms from your product titles in your product data
C) Put shorter description in your product data
D) Add negative keywords to your campaign or ad group
What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the products the company sells?
- Create a separate compaign for all products and subdivide the inventory using custom label attributers,then bid item ID for the items is not inclueded in other campaigns
- Create a separate campaign with a low priorty , and create 1 product group for all products and assign it a low bid
- Create a separarte campaingn for all products and subdivide the inventory based on products that are already being advertised, then assgin these products a low bid
- CReate a separate campaign eith a high prior , and create 1 product group for all products and assign it a high bid
When optimizing the title attribute for her new line of bicycles, Matilda should include:
- symbols
and foreign characters to get the user's attention such as exclamation points
- keywords
and relevant attributes in the title such as brand, size and color
- the
bike style name only
- the
price and shipping cost
In order to offer products in different countries, you should:
A) Always set prices in USD
B) Use one feed for all products
C) Use the same landing pages globally
D) List the products in the local language
To subdivide products in Shopping campaigns using your own set product structure, you should use:
A) AdWords labels
B) Starred items
C) Multiple data feeds
D) Custom labels
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
- Add schema org structured data to her landing pages
- Nothing, she just needs to enable the setting in Google Merchant Center
- Link her Google Merchant Center and AdWords accounts
- Submit yes for the price and availability attributes
Shopping ads can be targeted to:
- Select countries, listed in Google Merchant Center and AdWords Help Centers
- B) All countries where AdWords is available
- C) Only countries where Google.com/shopping is available
- D) North America only
- make all data fields required at checkout
- allow people to return to their shopping cart on their desktop computer
- add more menu options so people can see all products offered
- increase the page load speed to 9 seconds or longer
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
- A) Increase the campaign’s daily budget
- B) Add negative keywords to the product group
- C) Add a promotional message to his ads
- D) Increase bids on products groups
- indicate the name of the merchant
- don’t use keywords
- all of the answers are correct
- can be served together with text ads
Vivian owns an art supply store and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
- A) Update the inventory by removing certain products
- B) Subdivide the product group and move budget allocation to the best performing products
- C) Add promotional text that says “Best selling” to the ad group
- D) Increase the maximum cost-per-click (max. CPC) bid for all products
What does impression share indicate about a product group?
- A) It provides an average benchmark of all similar products from other retailers
- B) It shows your product group impressions relative to other product groups in the same campaign
- C) It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
- D) It predicts your product group’s future impressions
Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
- A) Set the country of sale to United States only
- B) Set both the country of sale to United States and location to California
- C) Set the location to California only
- D) Set either country of sale to United States or location to California
- Sale of gambling related products such as poker chips
- Products with an availability attribute of out of stock
- A product URL that links directly to only one relevant item
- Unsecure checkout or a missing refund policy
Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
- Verified and claimed website URL
- Local business data feed
- Country where her products are sold
- Promotion text
- run an Ad performance report
- use enhanced cost-per-click (ECPC) bidding
- run an Auction insights report
- set up conversion tracking
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
- set bids for his new product groups to align with his sales strategy
- check his conversion window settings and see if new product groups create changes
- use the Bid Simulator. but only for "Everything else in 'All products'-
- check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
- bid of zero
- A bid that’s the average of the subdivisions
- Continue subdividing until there are no products in this group
- A bid lower than the subdivisions
- Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
- Increase the mobile and location bid adjustments and make additional adjustments based on performance
- Decrease the mobile and location bid adjustments and make additional adjustments based on performance
- Create a separate campaign for products that people most likely won't research on their smartphones and set a mobile bid adjustment of +900%
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
- ‘gtin’ and ‘brand’
- ‘gtin’ Only
- ‘mpn’ and ‘gtin’
- ‘brand’ Only
Which email contact does Google use to notify merchants about account warnings?
- Both Google Merchant Center technical contact and primary contact
- Google Merchant Center technical contact
- Google Merchant Center primary contact
- AdWords primary contact
When preparing to submit a new data feed, you should:
- Submit a test data feed
- Include all items in your inventory
- Submit multiple feeds to process everything at once
- Give all feeds the same name for consistency
- multiple products for the same country in multiple campaigns
- one product for the same country in multiple campaigns
- multiple products internationally in multiple campaigns
- one product internationally in multiple campaigns
Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
- Describe some of the conditions related to the purchase before and after the purchase
- Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
- Advertise products or promotional offers that aren't available to people shopping online
- Claim credentials for his business that he hasn't finalized yet
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
- A) Increase the maximum cost-per-click (max. CPC) for all product groups
- B) Lower the maximum cost-per-click (max. CPC) for all product groups
- C) Remove underperforming items from the inventory
- D) Increase the budget cap of the campaign
You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
- A) Check impressions for each product in Merchant Center
- B) Segment performance by various shopping views in the “Dimensions” tab
- C) See query-level product performance in the “Keywords” tab
- D) Understand which creatives perform best in the “Ads” tab
- create general calls to action
- after custom parameters for subdivided product groups
- link product feeds across campaigns
- replace an existing product group
Shopping campaigns use:
- keyword-targeted rich media ads
- a combination of text ads and Shopping ads formats
- ads promoting local and nearby services
- ads created using product data from Google Merchant Center
Ben is creating product images. A common best practice is to:
- A) Display the merchant website name over all images
- B) Ensure all images are high-quality
- C) Include all varieties of a product in one image
- D) Include brand names in the images
- Put no in the identifier_exists attribute
- Submit 1 as the mpn attribute
- Put unavailable in the gtin attribute
- Submit a randomly generated number in the gtin attribute
Which is a required attribute when submitting a product to Google Merchant Center?
- A) Title
- B) Additional image URLs
- C) Mobile landing page URL
- D) Availability date
Shopping campaigns use:
- Shopping ads created from product data in Google Merchant Center
- B) Ads performing local and nearby services
- C) Keyword-targeted rich media ads
- D) A combination of text ads and Product Listing Ads formats
- Shopping ads get customers attention because merchants can include words such as "best" in tales and descriptions
- Customers can become well-informed about Suzie's products because they'll see important information such as the price. image, and retailer name before they click the ad
- Suzie can serve Shopping ads directly from her website
- Shopping ads work with keywords and relevancy. so Suzie can bid on popular keywords to get her ad to appear at the top of search results
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
- Submit his feed without changing it, and then use feed rules to automatically changeproduct_state to condition
- Manually change product_state to condition before submitting his feed to Merchant Center
- Delete product_state completely from his feed, and then submit his feed to Merchant Center
- Leave product_state in his feed and also add the condition attribute
- A) Submit the feed at midnight
- B) Upload both xml and csv files of the same products
- C) Create a new Google Merchant Center account for each new AdWords campaign
- D) Divide the group of products into multiple data feed segments
- Verified and claimed website URL
- Local business data feed
- Country where her products are sold
- Promotion text
- allows you to test changes, such as different campaign priorities and product group bids
- grants access to Search Funnel reports. which show how your customers complete a conversion
- only counts purchases after clicks as conversions
- provides in-depth reporting on how people use your website
How can Helen provide free shipping for a small group of promotional products?
- Remove all shipping options from the Google Merchant Center account
- Add a specific shipping_label to the promotional products. and then set the shipping cost for those products to "Free"
- Set the default shipping for all products to a flat rate of 0.00 USD
- Add 'Free shipping" to the Shopping campaign promotional text
Which is a reason why Annie’s Google Merchant Center account would get suspended?
- A) Her landing pages lead to error messages or non-existent pages
- B) She is only selling used products
- C) Her website doesn’t have a mobile version
- D) She’s only been updating her data feeds every 10 days
- Sale price
- Price and cuttency
- Google product category
- Availabilty
Shopping ads can appear on:
- Google Shopping
- Google Search
- Google search parthner websites
- all of the answers are correct
Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
- A) Change the campaign priority to “high”
- B) Set her budget to “accelerated” delivery
- C) Increase her “All products” bid
- D) Subdivide by brand and set more competitive bids for the brands individually
- True
- False
- a URL that’s 1500 characters
- a price mismatch between the feed and landing page
- an image being a GIF format
- a feed including a mobile link
- organize your ad group by product attributes
- set a new campaign priority
- create different bid modifiers
- ensure your entire inventory has the same bid
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and ‘brand’ is valid?
- A) gtin and brand are required, and mpn is recommended
- B) Only ‘mpn’ is required
- C) Both ‘gtin’ and ‘mpn’ must be included
- D) Only ‘brand’ is required
- A) To make it easier to target a location for certain products
- B) To be able to have one products group for mobile devices
- C) To include items not part of other product groups in your campaign
- D) To control the websites on which your Product Listing Ads appear
You can use custom labels in a product data feed to:
- A) Tag products you’d like to group in a Shopping campaign by values of your choosing
- B) Provide additional description information for shoppers in search results
- C) Add supplemental image URLs
- D) Submit product brand descriptions
- True
- False
To maintain active product data, you must update your data every:
- 30 days
- 24 hours
- 1 year
- 6 months
Campaign priorities determine your bids according to which rule:
- if you have multiple campaigns with the same bid, the lowest necessary bid will be used
- if the highest priority campaign is out of budget. lower priority budget is added to bids
- if the highest priority campaign is out of budget. the lower priority campaign bids
- the highest priority campaign will bid. unless a lower priority bid is high enough
Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
- increase her impression share by setting her bids lower on her campaign
- set the delivery method on her campaign to standard
- set negative keywords in her campaign
- run an Auction insights report to compare her impression shares to those of her competitors
Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should:
- use the Bid Simulator
- use the priority setting in his Shopping campaign
- set up enhanced cost-per-click (ECPC) bidding
- customize the statistics tables in the Campaign tab
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
- begin the local inventory ads implementation process and complete the required steps
- subdivide her product inventory and set different bids for her local and online only ads
- set up multichannel ads to direct customers to her online or local store
- enable local products in her shopping campaign and set up a product filter for “local”
- include IP addresses
- begin with http:// or https://
- be as specific as possible (for example, http://www.example.com#top)
- include Ports
Which products should you submit the identifier_exists attribute with a value of no for?
- A) Items as part of a bundle
- B) Used electronics
- C) New books for pre-order
- D) Custom-made clothing
- She can add the dress description in the title and then link to additional dresses
- She can link to the page with an image of the not-yet-available product with “coming soon”listed and additional options
- She can link directly to the brand, color, size and price of the dress described
- She can link to a page within her site with all dresses incase the item sells out
For a Shopping campaign, you can use AdWords to:
- A) Manage ad group bids
- B) Submit product information
- C) Upload additional product images
- D) Manage and validate a website URL
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