Upwork Internet Marketing Test 2018

Upwork Internet Marketing Test Test Answers 2018

40 Answered Test Questions:

1)What is the"active voice" style of writing ads?
a)Using "you" and not "I" or "We" - directing wording towords the customer
b)Writting in the first person
c)Writting in the third person
d)Speaking omnisciently

2)What is meant by "niche marketing"?
a)Targeting a broad based group of People
b)Targeting a very specific demographic
c)Advertising on the television
d)Adversting only online

3)Why is it important to fine tune the timing of the ad and keywords used?
a)It cost less in later hours
b)To be sure to spend more money on marketing
c)Required by law
d)To carefully target the customer base desired, not wasting impression and clicks

4)How are Pay Per Click ad campaign billed?
a)Everytime an ad is displayed it costs the company money
b)Set monthly fee regardless of impressions or click
c)Discounted based on length of commitment
d)The customer pays each time their ad is clicked on usually billed monthly

5)Why social networking sites becom a popular method of internet marketing?
a)They are free and easy to use
b)They guranetee more traffic to your site
c)Easy of use large number of users, easy to target specific demographics
d)They are passing trend

6)What is an auto-responder?
a)A person who replies to all emails for the company
b)An automatic email message sent to someone who takes an action such as submitting in from on a campany website
c)A method of direction communication with clients
d)An email relay system

7)How do firms typically budget once piositve result are seen form their inter marketing campaign?
a)Decrease the overall budget
b)Spend more on the methods which are not producing result
c)Increase the budget and focus on those activites which are working
d)Stop markting

8)Which of the following can negatively impact a site's ranking in searc h reasult?
a)Excessive link exchanging
b)Static content
c)Using automated programs or services to creat links to your site
d)Contact us page

9)What should a company do once it achieves its search engine ranking goals?
a)Stop promoting the site
b)Constantly monitor and improve their site in order to maintain their ranking
c)Revise the site once in awhile
d)Sell advertising on their site

10)What is A/B testing?
a)Testing 2 product to see which is safer
b)Using 2 versions of an ad. measuring result to see which one is more effective
c)Testing 2 product to see which one sells more
d)Using 2 versions of an ad to see which one has less bounce rate

11)What is meant by "Viral marketing"?
a)Creating ads that users pay to watch
b)Creating ad campaigns which are expensive and well produced
c)Creating ad campaigns with a very narrow focus
d)Creating ad campaigns which are inexpensive gain massive popularity and become widely distributed

12)What is meant by "guerilla marketing"?
a)Using resources such as time, energy and imagination rather than money to market
b)Using advertising spots which utilize gorillas to capture the audience
c)Having a large scale marketing budget
d)Using television ads instead of wev ads

13)What is the best way to make internet marketing effective?
a)Focus on one specific technique such as direct email
b)Use a myriad of methods online
c)Spend a lot of money on it
d)USe email marketing first

14)What is an important step early on when forming a web marketing strategy?
a)Desiginig catchy ads
b)Allocating a large budget to the project
c)Indentifying your customer base
d)Hiring a consulting firm

15)how is the "open rate" important?
a)It tells the company how many people clicked on the links in the email
b)It lets the company know how many people bought a product
c)It is the number of people who received the email
d)It is the number of People who actually opened the email sent to them. giving the company insight into how effective the email marketing campaign was

16)Why is important to set daily maximum budgets for pay per clicks ad campaigns?
a)It helps with ad placement
b)It is required
c)It help drive affiliate sales
d)Costs of clicked links can add up quickly if not limited

17)What is a "landing page"?
a)The page a potential customer sees when they click on your paid ad
b)The main company website
c)A page where the customer can buy the product
d)Where the pay per clicks ads are created

18)What are meta tags?
a)The content of the site
b)Embedded infomation about your website such as keywords
c)Links to other sites
d)Images on the site

19)How can chat rooms bolster site traffic?
a)The competion can come to the chat and try to stel customers
b)It gives the company a way to distance themselves form customers
c)By having people talk positvely about your company and by answering questions people may have in a non threatening anonymous method
d)It gives a way for customers to log complaints

20)Why is affiliate marketing a favorable from of marketing?
a)It is inexpensive
b)Nothing is paid unless there is a sale resulting from the affiliate's efforts
c)It guarantees increased sales
d)It is complex so not many people utilize it

21)Why are purchased email lists typically infective?
a)They are too expensive
b)They distributed an email to far more people than the company has in its contact
c)They make up fake emails to sell
d)They are not targeted at customers specific to your company and have high bounce

22)What is meant by "White hat"?
a)When marketers show up for work wearing white hats
b)Dishonest techniques for gaining higher rankings
c)Ethical and honest methods of increasing page rankings
d)Software used to increase rankings

23)How can supplemental materials be delivered to the podcast listener?
a)Embedded into the audio file
b)Files can be made available for download along with the link to the podcast
c)The listener has to go to a special site only during the podcast
d)The listener must pay for any additional materials

24)What is a double opt in process?
a)Someone must email the firm twice to get on a list
b)Someone must ask to be on your email list and then verify by clicking a link they want on it
c)Someone must email the firm twice to get off an email list
d)Someone has to send an email confirming an online purchase

25)How is click-through rate measured in an email campaign?
a)The number of emails which did not bounce back
b)The number of people who click on a link in the email bringing the potential customer to your site
c)The number of people who purchased a product or service form the email
d)The number of people who replied to the email

26)What is a secondary reason to actively maintain a compny blog, besides giving potenial giving potential customer something to read?
a)It keeps the marketing staff busy in down times
b)It impresses clients
c)A well mainteained blog will help increase page rank with search engines
d)It makes the company seems larger than it is

27)What is search engine optimization?
a)Paying for placement on a search engine results page
b)Building a site which has the qualiteis that search engines look for which will ultimately ge the site a high rank in the listings
c)Optimization of a site so it gets more affiliate revenue
d)Selling memberships to the site

28)How is the pricing model of a click determined?
a)Standardized rate for the ad
b)Google sets the price worldwide
c)Ads always cost more in later months
d)The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

29)Who regulates affiliate marketing?
a)No one currently
b)SEC
c)IRS
d)Internet Affliliate Board

30)How are keywords utilized by search engines?
a)They are all the search engine uses to rank pages
b)The keywords are a brief description of what topics your site relates to
c)They help the search engine decide how good your sites content is
d)The keywords gurantee positiong

31)How can a company profit from a padcast directly?
a)Pay another company to host it
b)Charge for premium content
c)Set Up an affliliate link
d)All producasts are free they can not be directly profitable

32)What is meant by"Web 2.0"?
a)The resurgence of internet companies with more interactive focus. Such as blogging and social networking
b)Any website which has survvied the dot com bust
c)Sites made using new tecgnology
d)Internet companies who focus on retail sales

33)What is a "call to action"?
a)Hoping the customer buys your product
b)Recruiting new employees
c)Creating a new ad campaign
d)Using verbs to encourage people to take an action

34)what is one unfavorable trait sometimes seen in affilate marketing?
a)The cost is low
b)It bring additional trade
c)Affiliates will use ..........in hopes
d)It is only paid for base

35)Why would a firm employ gurilla web marketing?
a)It is guaranteed to work
b)It allows greater flexbility
c)It gives the firm more control over its marketing budget
d)It is unconventional and can often leave a lasting impression on potenial customers

36)What is the Purpose of sending a monthly newsletter?
a)It creates work for employees at the company
b)It builds branding, creates awareness and a connection with potential clients
c)It gives people
d)Required by law

37)What is a value Proposition?
a)The price of the product
b)The same as a bussines plan
c)A Statement as to how the company will make more money
d)A Statement as to how the company adds value for customers

38)Why is reciprocal linking becoming an important way to reach potential clients?
a)Vistors to other sites of a similar natue to yours are likely to click on links to bring them in your site
b)It creates an income strem
c)It is the easiest way to create traffic
d)It build goodwill

39)What is the fomula for calculating cost per customer acquistion?
a)Marketing spent on television divded by the number of new customers
b)Sales divded by customers
c)Total marketing budget divided by all customers ever
d)Total marketing budget for a specific period divided by the number of new customers for that same period
40)Why should a company hire interntet marketing specialists if marketing is realatively easy to do online?
a)It reduces taxable profits
b)To get a second opinion
c)creates goodwill
d)Hired experts can drive the best result of campaigns and help guide the company in its marketing.