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Google Analytics IQ Exam – All Q&As

Which reports show websites that send traffic to your pages?
  • Behavior
  • Demographics
  • All Traffic
  • Geo
Which report can compare metrics based on user acquisition date over a series of weeks?
  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report 
By default, when will Google Analytics NOT be able to identify sessions from the same user?
  • When the sessions happen in the same browser on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device 
Which report helps identify which browsers may have had problems with your website?
  • The Active Users report
  • The Browser & OS report
  • The Source/Medium report
  • The New vs Returning report
Which reports require you to activate Advertising Features?
  • Cohort Analysis reports
  • Real-time reports
  • Geo reports
  • Demographics and Interests reports
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
  • Data Import
  • The Measurement Protocol
  • Browser cookies
  • The Networking Protocol
How would you reduce the time it takes to compile reports in Google Analytics?
  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report
What type of data does Google Analytics prohibit you from collecting?
  • Personally identifable information
  • Product SKU(s)
  • Billing city
  • Purchase amount
You cannot change the default session timeout duration in Google Analytics.
  • True
  • False
What four types of Goals are available in Google Analytics?
  • Destination, Event, Duration, Pages/Screens per Session
  • Destination, Event, Pageview, Social
  • Location, Event, Time, Users per Session
  • Pageview, Event, Transaction, Social
Which of these can you NOT share using The Solutions Gallery?
  • Custom reports
  • Segments
  • Custom Dimensions
  • Goals
To recognize users across different devices, what feature must you enable?
  • Attribution Models
  • User ID
  • Audience Definitions
  • AdWords Linking
Which report indicates the pages of your website where users first arrived?
  • Location report
  • All Pages report
  • Landing Pages report
  • Pages report
Segments are applied before sampling in reports.
  • True
  • False
Views can include website data from before the view was created.
  • True
  • False
By default, which of these are NOT Remarketing audiences that you can define?
  • Users who speak a particular language
  • Users who visited a specific page on your website
  • Users who visited your physical store
  • Users who played a video on your website
What feature would you set up to collect company-specific data such as Member Status?
  • Event Tracking
  • Custom Filter
  • Custom Dimension
  • Custom Metric
Auto-tagging is used to collect data from which kinds of traffic?
  • Search engine traffic other than Google
  • Social media traffic
  • AdWords Campaign traffic
  • Website referral traffic
In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
  • True
  • False
Which of these is NOT a valid metric-dimension combination?
  • Sessions / Source
  • Sessions / Bounce rate
  • Time on Page / Device Type
  • Total Events / User Type
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
  • Users who viewed a search result page on your website
  • Users who viewed product detail pages
  • Users who viewed your homepage
  • Users who returned an item they purchased
What will happen if a user clears the Analytics cookie from their browser?
  • Analytics will not be able to associate user behavior data with past data collected
  • Analytics will set a new unique ID the next time a browser loads a tracked page
  • Analytics will set a new browser cookie the next time a browser loads a tracked page
  • All of the above
What four parameters can you include with an event hit for reporting?
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label
Which of these can join offline business systems data with online data collected by Google Analytics?
  • AdWords Linking
  • Data import
  • User ID
  • Goal tracking
Which of these is a scope for Custom Metrics?
  • User
  • Session
  • Hit
  • Event
Sharing a Custom Report will share the data in that report.
  • True
  • False
Filters let you include, exclude, or modify the data you collect in a view.
  • True
  • False
You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
  • True
  • False
By default, which of these is NOT considered a “medium” in Google Analytics?
  • Google
  • Organic
  • Referral
  • CPC
Which report helps you understand which kinds of mobile devices were used to visit your website?
  • Technology > Network report
  • All traffic > Source/Medium report
  • Site Content > Landing Page report
  • Mobile > Devices report
By default, which of these is NOT considered a “source” in Google Analytics?
  • Email
  • Google
  • (direct)
  • com
Which of these is NOT a benefit of Remarketing in Google Analytics?
  • Show customized ads to customers who have previously visited your site
  • Allow customers to reorder an item they have previously purchased
  • Create remarketing lists based on custom segments and targets
  • Create remarketing lists without making changes to your existing Analytics snippet
Custom Reports will NOT let you do what?
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Use multiple dimensions together in the same report
  • Pair metrics and dimensions of different scopes
Which of these does Google Analytics use to distinguish new and returning users?
  • Facial recognition technology
  • Artificial intelligence
  • A randomly-assigned unique identifier and browser cookie
  • A sequentially-assigned unique identifier and browser cookie
Which of these can be imported to define a remarketing audience?
  • Custom Metric
  • Custom Report
  • Custom Dimension
  • Custom Segment
How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
  • Assisted conversion
  • Primary conversion
  • Last-click attribution
  • Second-to-last-click attribution
Which report shows which pages on your site get the most traffic and highest engagement?
  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report
What is a “metric” in Google Analytics?
  • A dimension that can help you analyze site performance.
  • The numbers in a data set often paired with dimensions.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.
Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?
  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: exclude Peru or Bolivia
  • Filter 1: include Brazil or Argentina
  • Filter 1: include Argentina > Filter 2: include Brazil
Which report would you use to determine where users start or exit the conversion funnel?
  • Cohort Analysis report
  • Goal Flow report
  • User Timings report
  • Treemaps report
Which of these criteria CANNOT be used to create a Custom Segment?
  • Dimensions
  • Metrics
  • Ad type
  • Sequences of user actions
Which report demonstrates how well specific parts of your website performed?
  • Frequency and Recency report
  • Content Drilldown report
  • Top Events report
  • Location report

Which of the following statements about segments is incorrect?
  • Segments are filters that permanently alter your data
  • You can use segments to build custom Remarketing lists
  • Segments are either subsets of sessions or subsets of users
  • Segments let you isolate and analyze your data
Which report shows a visual representation of user interactions on your website?
  • Behavior Flow report
  • Content Drilldown report
  • Landing Pages report
  • Treemaps report
Which kinds of hits does Google Analytics track?
  • Page-tracking hit
  • Event-tracking hit
  • Ecommerce-tracking hit
  • All of the above
By default, Google Analytics can only collect behavioral data from web-connected systems.
  • True
  • False
Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?
  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”
Assigning a value to a Google Analytics Goal allows you to do which of the following?
  • Track actual revenue from your conversions
  • Analyze the conversion funnel on your website.
  • Track real-time revenue for your business
  • Compare goal conversions and measure changes and improvements to your site
If you want to track users and sessions across multiple domains, what must you set up?
  • AdWords Linking
  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking
Which type of Custom Report shows a static sortable table with rows of data?
  • Flat Table
  • Map Overlay
  • Pivot Table
  • Explorer
Which of these could NOT be tracked using Goals in Google Analytics?
  • Watching a video
  • Making a purchase
  • Customer’s lifetime value
  • Signing up for a newsletter

Which of these would prevent data from appearing in a Custom Report?
  • You’ve applied too many metrics to the Custom Report
  • You haven’t shared that Custom report with users in the same view
  • You’ve applied a filter that filters out all of your data
  • You’ve applied too many dimensions to the Custom Report
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
  • /ordercomplete/index.html
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /order/complete.php
Which report indicates the last page users viewed before leaving your website?
  • Exit Pages report
  • Pages report
  • All Pages report
  • Landing Pages report
Which of these represents the hierarchical structure of a Google Analytics account?
  • Account > View > Property
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View
What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion tracking
  • Attribution modeling
What would you set up to collect how many comments users posted to a webpage on your site?
  • Custom Dimension
  • Calculated Metric
  • Custom Channel Groupings
  • Custom Metric
Which of these user characteristics CANNOT be used to create a Custom Segment?
  • Users that viewed a page on your website and then watched a video
  • Users who have children
  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users that engaged in your social media or email campaigns
Smart Goals are created automatically by Google’s machine-learning algorithms
  • True
  • False
Which of these are required for Multi-Channel Funnels?
  • Advertising features
  • In-page Analytics
  • Custom dimensions
  • Goals or Ecommerce
Google Analytics filters are applied in the order in which they are set in your view.
  • True
  • False
Custom Dimensions can be used as which of the following?
  • Secondary dimensions in Standard reports
  • Primary dimensions in Custom Reports
  • Secondary dimensions in Custom Reports
  • All of the above
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
  • 0
  • 1
  • 2
  • 3
Which data table display compares report metrics to the website average?
  • Pivot
  • Comparison
  • Percentage
  • Performance
When will the Analytics tracking code send an event hit to Google Analytics?
  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation
  • Every time a user performs an action with event tracking implemented
  • Every time a user performs an action with pageview tracking implemented
You can only apply a Custom Dimension to data that was collected after you created the dimension.
  • True
  • False
Which of these is NOT a benefit of using segments in your data analysis?
  • You can isolate and analyze specific conversion paths using conversion segments
  • You can compare behavior metrics for groups of users like Converters vs non Converters
  • You can permanently modify the data in your view
  • You can analyze users by single or multi-session conditions
Which campaign parameter is NOT standard in Google Analytics?
  • utm_content
  • utm_source
  • utm_adgroup
  • utm_campaign
What URL tag does AdWords add to the destination URL using autotagging?
  • utm=
  • urlid=
  • adid=
  • gclid=
what is the "Bounce Rate" in Google Analytics ?
  • The percentage of vists when a user landed on your website and without any interaction
  • The number of times unique user returned of your Wwesite in a given time peroid 
  • The percentage of the ssions in which a user exits from your homepage 
  • The percentage of total site exits 























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